- lawyer Sandy Thompson, PhD, Esq.
- marketing and business development specialist Paul Paez
- PR powerhouse Annabel Adams (www.maddcappr.com)
- VM founder, Stephanie Redcross
- Happy Herbivore founder, Lindsay Nixon
In addition to the wonderful talks and Q&As, we dove into a delicious lunch, a mix & mingle & network session, and a fun Vegan Shark Tank! Some of my favorite takeaways:
- "Our role is not to convert, rather to spread the word"
- Key items for consideration in attracting the "Vegan Curious": demographics, competition -> Who/What else can solve that problem and/or provide service?, unique distinction -> Why does your product/service do it better? How?
- "Understand your value, understand the person with whom you're connecting, add value to those relationships"
- In crafting your pitch for public relations, figure out "Who Do You Want to Emulate?" Use someone/something that's been successful and develop it into your own
- Look at your community. Who are your followers? Who are your advocates? Who are your Tribe Members? Where are they?
- HELP your audience. Don't
SELLto your audience.
- Share your story & reference it often. People come to you (to buy, to join) because of YOU.
Stephanie knows business; she knows people; she knows marketing, social media, effective & genuine interactions and networking; she knows how important building vegan into the mainstream is for our ultimate well-being in this world. With these Professional Marketing Bootcamps, she's providing an invaluable forum to learn, receiving inspiration, motivation, momentum, and connections that will help you and your growing business thrive in a world where "vegan" is still in the minority. It's a changing world though. And all of our vegan businesses and ideas have a place to settle in and revolutionize the world. Sure, this is very *big* talk, but, if there's so much potential out there in this awakening market, it's up to us to take the initiative to make sure we're not diving in without awareness and knowledge. Vegan Mainstream's Professional Marketing Bootcamps become the perfect vehicle to help you step and leap forward to the greater good of yourself and everyone else.
Thank you Vegan Mainstream for bringing this amazingly wonderful compassionate awakened conscious lifestyle to the mainstream!
Do you have a vegan business? Are you a compassionate entrepreneur? Go to www.veganmainstream.com for more info and schedule your 30 minute introductory call.